Regular, targeted communication is an essential element of any strategy focused on acquiring, retaining, and growing your customer base. Frequent contact builds and strengthens customer relationships and helps increase long-term loyalty. It also opens opportunities to increase revenue, demonstrate high levels of customer care, and maximize customer satisfaction.

Using the CMS Mass Notification System with IVR and call center integration to deliver automated customer notifications provides a cost-effective channel for delivering regular communications.


More choices for customers

The flexibility of our mass messaging system means you can deliver notifications in the form your customers prefer. Some may choose the convenience of contact via text messaging, while others prefer an outbound call’s more personal touch.

Customer mass notification solutions allow you to meet individual customer preferences while benefiting from simpler, lower-cost automated systems.

Managing high-volume communications

Handling high volumes of customer notifications in a busy call center can be extremely time-consuming. It can also limit the time agents have available to handle more complex customer issues. Automating routine notifications improves call center productivity and ensures customers are fully informed. A customer voice blast, for example, can raise awareness of a new product or promotional offer, reinforcing the other elements of your marketing campaigns. Issuing scheduled service reminders by customer alert systems reduce the risk of missed appointments and maintains revenue.

Maintaining a consistent customer experience

The growing number of customer communication channels makes it difficult to maintain a consistent quality of customer experience across the call center. Automating customer notifications helps maintain the consistency that is impossible when individual agents handle the work. Using recorded voice or standard text messages helps improve the customer experience and makes it easy to fine-tune content based on customer feedback or other results.

Reinforcing brand values

Providing a consistent customer experience through mass notification systems also reinforces brand values. Promotional messages, service alerts, courtesy calls, appointment reminders, follow-up surveys, and status updates should feature consistent messages about your company.

Monitoring mass notifications

Scheduling and monitoring mass notifications are simple using a web-based dashboard integral to the IVR system. The dashboard makes scheduling and automating customer notifications easy, reducing the risk of human error. The dashboard also provides data on message delivery and response for rapid analysis, reporting, and action.

One mass notification system, many uses

  • Appointment reminders
  • Status updates
  • Courtesy calls
  • Service alerts
  • Loyalty programs
  • Marketing messages
  • Product announcements
  • Payment reminders
  • Delivery notifications
  • Order status updates
  • Travel notifications

Powerful features

  • The flexibility of voice broadcast or mass SMS messages
  • Record voice messages in the browser or use computer-generated IVR messages
  • Schedule messages in advance
  • Send to individuals or specific groups of customers
  • Web-based dashboard for message creation, tracking, and reporting
  • Custom software and system integration

Related Resources

  • How Voice Broadcasting Works

How Voice Broadcasting Works

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What is a Mass Notification System?

Being able to alert hundreds of people to an emergency, event, or situation in a workplace or educational facility has always been quite challenging. In the past, someone would have to run from room to