“Communication – the human connection – is the key to personal and career success.” – Paul J. Meyer
This is one of our staff’s favorite business quotes. It says so much with so few words. All businesses, regardless of the services they provide or the products they sell, are in the communication business.
Because of its importance, we have decided to launch a blog series dedicated to modern business communication. The series will share some of our experience in the customer service arena, highlight different methods for effective communication, and introduce new tools and services that businesses may find useful.
Though we have more than four decades of experience in the telephone answering and customer service outsourcing business, we’re still learning a lot ourselves. The fact is, the Internet has changed everything, and the communication demands of today are far different than they were just a few short years ago. So besides sharing the wisdom and technology we are already aware of and utilizing on a daily basis, we’re also hoping to use this series to learn more about effective online communication, sharing what we find useful with other businesses along the way.
Unless you have absolutely no competition, how well your staff communicates with potential clients, vendors, and customers directly affect your business’s success. Every single communication your staff has is an opportunity to grow and strengthen your business. Unfortunately, those communications can also be an opportunity to hurt your business.
And how your business communicates is more than just your staff’s communication with customers. Customers have more options for communicating with your business or about your business than ever before and how you represent yourself through those mediums has an effect on their decision to do business with you. Customers can reach out to your business through the phone, e-mail, social media, and your website. Ask yourself the following:
- Does our website truly reflect our business’s message?
- Does our staff communicate our message properly through e-mail?
- What do people think about our business?
- Are we reaching potential customers through the mediums the prefer to communicate through?
- Are we shutting ourselves out for potential new customer’s because we don’t communicate with them through their preferred communication methods?
- How is our online reputation?
- Do all of our customer’s buying decisions happen during business hours?
These are important questions, and we’re hoping our blog series can help you address them. Obviously we are going to tie our series into the services we provide, but we are hoping the information we share will be helpful regardless whether you do business with us. Over the next few blogs we are going to be addressing the ways that customers communicate and how businesses can embrace new technologies to maximize business opportunities.