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CMS implemented a professional answering service and lead processing center for a Northeast real estate investor that helped him expand his operation. The Problem Scott was preparing to take his real estate investment business to the next level. His website was recently completed and his lead generation efforts were in place. Under the guidance of […]

CMS implemented a professional answering service and lead processing center for a Northeast real estate investor that helped him expand his operation.

The Problem

Scott was preparing to take his real estate investment business to the next level. His website was recently completed and his lead generation efforts were in place. Under the guidance of a respected real estate investment guru, he was following a proven system for purchasing and profiting from distressed real estate.

Though the pieces were coming together, Scott faced a number of challenges:

  1. He was on his own and had to do all the work himself.
  2. He committed his capital to purchasing real estate assets and advertising, so little was left over to hire employees, invest in technology, or otherwise expand his business.
  3. His success hinged on processing a large number of leads and pursuing deals that would be the most profitable. He needed an efficient way to scale this process, but with limited resources he was left to do things manually.
  4. It was important that people trust Scott and that his operation come off as professional and reputable. Working on his own out of his home, it was difficult to maintain this image.
  5. He envisioned his website being his primary vehicle for collecting leads, but more people were calling. Because he offered an 800 number and listed no business hours, people were calling at all hours of the day and night.

The Solution

After reaching out to his instructor and peers, Scott was made aware of our answering service for real estate investors. Together, we implemented a 24 hour call center solution that enabled him to process leads around the clock at a fraction of what it would cost to hire an employee.

Solution highlights:

  • 24-7 call center staffed by courteous, professional representatives with experience processing calls for real estate investors
  • Account instructions that had our agents answer live in the name of Scott’s company and present themselves as lead intake representatives
  • Custom scripting that ensured the correct information was gathered from every lead, whether they were looking to sell their home or buy one of Scott’s existing properties
  • CRM integration that pushed information directly from our call center to Scott’s real estate lead management system (the same one being used to collect information from his website)
  • Email notifications for every call taken on his behalf
  • Text message notifications for “hot” leads that met Scott’s specifications

The Results

By implementing a telephone answering service for his real estate investment business, Scott was able to simultaneously:

  • Free up his time to close deals instead of taking phone calls
  • Automate his lead processing efforts and decrease manual data entry tasks
  • Improve the professionalism and image of his business by having every call answered live by a professional representative
  • Keep costs down by only paying for the time our agents were actively working on his behalf
  • Take calls and process leads around the clock without interrupting his personal life

Summary

Running a successful real estate investment business is much easier said than done. Even with a proven system to follow, there are a lot of challenges that real estate investors must face on the path to success. However, by leveraging the power of outsourcing and utilizing a call answering service like CMS, it’s possible to alleviate some of the roadblocks that stand in your way and accelerate your company’s growth.

By Last Updated: September 13, 2022Categories: Resources2.8 min read